How nice that you want to know about me.
I’ve had a rather varied career. From humble beginnings as a waitress to doing time in a call centre and now wading through the ruthless world of freelancing, I’ve had a bit of a mixed bag of jobs. My first job in cricket was at TeamTalk”s Cape Town office. I spent two years there doing everything from live text commentary to writing BlueSquare football match reports. When golf-scoring until 6am and getting up at 12am to live-text commentate on the rain in a New Zealand Test match go too much, I called it quits.
From there I went to work at a Habari to run a website called Justmoney.co.za. I was a digital all-rounder who did everything from SEO copy, news stories, UX, and writing the newsletter. I increased the newsletter’s CTR by about 4%. A/B testing and analyzing data until my eyes popped out made it all worthwhile. Agency life was great, but my heart always belonged to cricket.
So I took a risk. Towards the middle of 2012 I quit my comfortable job and I went freelance.
Having written a few pieces for Sports Illustrated (thank you, Ami) and having just gotten some work from Daily Maverick, I took the plunge. I started my globe-trotting (haha!) career with a trip to Zimbabwe writing for SA’s Independent Group newspapers on the tri-series between SA, Bangladesh and Zim. Then I went to England to cover South Africa’s tour where they pipped the Poms to become the number one ranked Test team. Oh, and there was the small matter of the Olympics, too.
From there, I went back home, cut my teeth some more over the South African summer and I’ve spent the last two-and-a-bit years between South Africa and England, watching a lot of sport and learning a lot about my craft. As of November 2014, I’ll be based back in Cape Town full-time, hopefully expanding my portfolio to cover a bigger variety of topics, like food, culture and travel.
Publications I’ve been published by:
Foschini Sports Club magazine
The New Statesman
Momentum (social media and audio – from strategy to implementation)
Sport and Health Monthly
Cosmopolitan South Africa
Sports Illustrated South Africa
All Out Cricket Magazine (UK)
MWP (Supersport & Cricket South Africa)
Independent Newspaper Group (The Cape Argus, Cape Times, The Star, etc)
South Africa/Australia tour brochure 2011 (cricket)
Cricinfo (Page 2)
All Out Cricket (website)
Standard Bank cricket blog
Live Tweets for Standard Bank cricket
If you’re still reading this? You’re mad, bring me a coffee, please.