Technical SEO Sleuth. WooCommerce & WordPress Whisperer. Conversational AI Architect.

Modular SEO. Forensic Audits. Dopamine Delivery.

From Pixels to Personas: Technical SEO, eCommerce, and Chatbot Strategy That Performs. I am a recovering journalist turned architect of digital ecosystems, with 17+ years of WordPress, WooCommerce, and SEO wizardry.

I optimize performance, wrangle analytics, and make UX behave — all while keeping conversions caffeinated. Fluent in technical documentation, cross-functional collaboration, and the kind of clever tooling that makes business growth look easy.

I don’t just troubleshoot; I interrogate. And I don’t wait for an invite. If there’s a bug, I’m already halfway to its lair with QA documentation in one hand and a metaphor in the other.