welcome
This is the personal website of antoinette muller.
JOURNALIST | WRITER | DIGITAL COMMUNICATIONS STRATEGIST
This is the personal website of antoinette muller.
JOURNALIST | WRITER | DIGITAL COMMUNICATIONS STRATEGIST
With over a decade in the industry doing everything from live text commentary, strategy for publications covering global tournaments, on-the-whistle reports and producing long-form investigative pieces, writing about sport beyond the field is my passion.
The stories behind the stories make me tick. Sport or otherwise.
From community radio stations to corporate hustlers. I teach people how to get their message out better.
A journalist by trade who values the story beyond the story. From the human interest behind athletes, the science that makes them tick or the communities that drive them.
I have a strong interest in what drives the news, how people consume it and the impact it has.
For that reason, I returned to freelancing full-time in September 2018 with a focus on covering more stories that are more than just headlines and helping publications and businesses develop strategies to communicate better.
South African Sports Blog of the Year
Multiple SAB Sports Journalist of the Year Awards
& Others for #GuptaLeaks Contribution