Howzit

This is my personal website. My being Antoinette Muller. I’d have hoped that you’d figured that out by the URL. I’m a journalist, who specialises in sport, with over a decade’s worth of experience. In July 2019, I stopped being just a journalist and started my own company – extratime.media.

You might have guessed, but we specialise in sports content. For publishers and brands. We even offer some bits for free.

But I have a dream with this little company: to change the sports content industry in South Africa by telling more authentic stories beyond the usual noise.

We’re starting small, but if you want to have your ear chewed off while I tell you why I believe this is possible, you’ll have to buy me a coffee.

While most of my energy is going into building my business, I do still accept commissions for freelance work. However, if I feel one of my staff writers are more equipped to deal with the commission, I might pass it on to them.

Sports Writer | Journalist

With over a decade in the industry doing everything from live text commentary, strategy for publications covering global tournaments, on-the-whistle reports and producing long-form investigative pieces, writing about sport beyond the field is my passion.

The stories behind the stories make me tick. Sport or otherwise.

Publications I've written for

Daily Maverick, The Guardian, Al Jazeera, Cosmopolitan, Sports Illustrated, All Out Cricket, Sports Trader, SuperSport and others.​

Communication and digital strategy

From community radio stations to corporate hustlers. I teach people how to get their message out better.

about me

Career

A journalist by trade who values the story beyond the story. From the human interest behind athletes, the science that makes them tick or the communities that drive them.

I have a strong interest in what drives the news, how people consume it and the impact it has.

For that reason, I returned to freelancing full-time in September 2018 with a focus on covering more stories that are more than just headlines and helping publications and businesses develop strategies to communicate better.

Awards

South African Sports Blog of the Year
Multiple SAB Sports Journalist of the Year Awards
& Others for #GuptaLeaks Contribution

Publications I've written for

Daily Maverick, The Guardian, Al Jazeera, Cosmopolitan, Sports Illustrated, All Out Cricket, Sports Trader, SuperSport and others.​